The Mark Lounge
Modern minimalist lounge in College Park, Maryland.
The project began when architect Mark Thorpe of Third Eye Studios approached me, inspired by my installation graphics and the general design of the Sunshine Suites spaces where he was a new tenant. Mark was in need of the final touches to a lounge design that was he was commissioned for by the owner, also named, Mark. The lounge was to be named The Mark Lounge. With only inspiration from renders depicting the architecture aesthetic and little to respond to from the name, I went into action. The result…
Creative Direction
Branding
Graphic Narrative
Architectural Design Consulting
2k sq. ft. of Installation Graphics
Design & Instal
Published in SURFACE Magazine
behind the DESIGN
The honest truth was that the name, Mark Lounge carried little inspiration and therefore not much to respond to creatively. Might as well just put an image of the owner and architects faces on the walls and call it a day..
With inspiration form design drawings and basic renders, but with no spark of creativity from the name, I had to search for some, from outside of the project. So, I went to Google. There, I simply typed in four letters - M A R K. Enter…
The top row search results presented images of bran scans. Intrigued, I clicked. At the other end of a link I found an article documenting the scientific studies of sensory perception and the physical marks it leaves on the brain, the memory trace. It gave me a thought, what is information? And from there, the ideas that information exists in both digital and organic realms. That it was both intellectual and also material.
The spark was found. A visual narrative informed by the tensions and resolves of the relationship between digital and organic. Man vs technology, digital vs organic had emerged.
The design intent was to have the graphic narrative bring the visitor on a journey through the space. A white dash of energy leading the inhabitance from entry, through the various areas and back to the way they came in, entry now exit.
The synapse reaching, chemicals yielding, digital transmissions leading… weaving…
Marks left behind, resonant information cascades like echoes in a hall.