by HARMAN
ROLE: Design Director
KBS+ approached me to play a lead role in the agency’s first experiential project of the scale - a 15,000 square foot popup trade show exhibit for audio powerhouse conglomerate Harman.
by HARMAN - CES 2014 @ The Hard Rock Hotel, Las Vegas, NV.
15k sqft housing 13+ brands consisting of 400 products / points of interest
JBL, Harman/Kardon, Infinity, AKG, Mark Levinson, Lexicon & more...
Vehicle audio/info system demos for: BMW, Kia, Fiat, Ferrari, Chrysler & Harley Davidson
As the Design Director it was my responsibility to ensure the project was executed flawlessly while guiding the agency through new territory with a new client.
I quickly became the glue between all departments, hired additional staff under my sole direction and played lead roles in creative and art direction, design and copywriting.
Branding the experience while providing a design logic that represented the brand’s DNA.
“creative vision and insights [that] lead to a first-in-class design.”
- Jason Banks, Group Account Director - KBS+
The PLAN + process
Sonic topography as rendered in tessellated surface. Cadence and rhythm of color - brand flags rally the latest audio technology.
Negotiating space while providing separation and prominence for each brands offerings within the multinational brand banners.
15,000 square feet of space. Including - reception, brand areas, luxury audio room, vehicle audio demos and private conference rooms.
Creating a net for information…
400 Products and Points of Interest
13+ Brands
We rendered over 300 block models representing all the products to be displayed and began design from there.
Capturing the data for over 13 multinational companies was no small feat. Each entry included information about power, audio signal, presentation description and company / item type ID system needs.
